Sellers
At Berkshire Hathaway HomeServices Florida Properties Group, we do business based on our core values: Teamwork, Integrity, Passion, and Excellence. I ensure that these four values are integrated into every customer service experience, which makes me the perfect partner to guide you through the home selling process.
I'm passionate about real estate and understand that selling your home is more than a "sale," it's an experience. I take pride in helping people through this meaningful transition and am confident that my guidance will help make this process easier.
What is Your Home Worth?
Getting an automated estimate on your home's potential value couldn't be easier with our software. You can receive multiple market value estimates for your home... instantly!
If you'd like a more detailed, and accurate, analysis of your home's value please let me know! I would be happy to prepare an in-depth real estate Market Analysis on your behalf, taking into account all of the unique details your home offers that automated valuations always miss.
Show MeLocal & Global Reach
The company you partner with in the sale of your home truly makes all the difference. We don't mean to brag or anything, but in just six years, our Berkshire Hathaway HomeServices franchise network has grown to more than 50,000 agents and 1,500 offices across the globe. Talk about a global takeover!
List With The Best
Berkshire Hathaway HomeServices of America holds the number one title of the country’s largest residential real estate company according to the 2020 REAL Trends 500 report. We closed 9,483 more U.S. home transactions in 2020 than our closest competitor among the top 500 brands.
Global Exposure
The Berkshire Hathaway HomeServices global network is second to none. With offices covering the entire United States as well as Canada, Mexico, Europe, and Asia we truly span the globe, offering your property unparalled exposure internationally.
Marketing Syndication
The world of online real estate listings is rapidly changing. Our company has developed a robust network of listing feeds and website partners to achieve maximum exposure and the highest visibility for our homes. We are constantly monitoring and managing our network of over 40,000 websites to ensure quality and accuracy.
Strategic Real Estate Marketing
At Florida Properties Group, our proactive, broad marketing approach goes far beyond simply marketing your home or putting a sign in your yard. By trusting in me, you can be sure I will leverage every available resource to attract qualified buyers. Our comprehensive Advanced Property Marketing System is an investment in your success, and includes a marketing plan and listing protocol that I follow for each sale.
When it comes to listing your home, I know it's top priority to get it in front of as many eyes as possible, as soon as possible. Luckily, I have the perfect plan to do just that through an innovative nprogram offered by Berkshire Hathaway HomeServices and CHALK Digital. This partnership gives me the exclusive advantage of being able to create dynamic, measurable and targeted ad campaigns that maximize your home's visibility automatically.
How We Make It Easier
As part of our commitment to providing you with legendary service, Berkshire Hathaway HomeServices Florida Properties Group offers several ways to make the process of selling your home easier. We are well known for our use of innovative technology and search tools. Some of the fun features we offer include:
Digital Ads
I'm going to show your home thousands of times across Facebook, mobile devices, and 95% of the web, to highly targeted people that are in the market to buy real estate within a radius of your home. On top of that, I'll send you automatic reporting that shows how many views and clicks you've received daily.
Search Alerts
Our websites are equipped with powerful local search tools, allowing buyers to search multiple areas in central Florida across multiple MLSs. More access means more potential buyers for you! Consumers looking for that perfect home have created thousands of Property Search accounts on our platform, all the better for you!
Market Analysis
I'm equipped with a comprehensive system that creates and delivers an accurate price for your home. When deciding on a marketing price for your home, it must strike a balance between your need to achieve the best possible return and the buyer's need to get a good value. I'll help you to develop a competitive listing strategy that will attract both buyers and their agents.
Digital Sign-In
I have the ability to use an innovative paperless open house sign-in solution that leaves a great impression with potential buyers. The platform accurately collects visitor's information and automatically sends a follow-up email after your open house ends. No more unreadable handwriting, no more missed opportunities.
Market Reports
When you're selling real estate, it's important to know what's happening in the real estate market. Are prices and demand trending up? Down? How much competition is there in regards to other homes listed for sale in your area? How many buyers are active?
Our Market Reports are a fantastic tool to answer these questions and more. They include a summary of area-specific statistics like the number of new listings, price reductions, sold price, average list price, and more. Like constant updates? No problem! Just sign up for regular emails and you're all set.
Let's Go!
Seller Reports
Do you like regular updates? Then our systems are meant for you.
I have the ability to send regular reports on how your home is performing across the web. Our Seller Reports include the information you're looking for. They include you how many times your property has appeared in searches and been viewed on our local websites and BHHS.com.
If you'd like, I can also include comments and the latest activity for your listing.
Our Seller's Guide
We've put together our Seller's Guide to help you navigate the process of selling what is likely your largest asset with success!
The home selling process isn't always simple. To take away the confusion, we've mapped it out for you. We've also included some pro tips on making a great first impression with buyers. There's some information on our company, explanations of the services we offer, strategic marketing techniques, and now you've got yourself a truly great guide!
My Promise To You
By choosing me as your advisor throughout your real estate journey, I understand the trust you’ve placed in me. Our mission is to be the real estate brokerage that provides you legendary service. In order to do that, I've outlined my Service Promises to you.
From communication to full ownership and more, I am committed to delivering on these promises because they speak to the core values of our company. Integrity matters.
Learn MoreTestimonials
"
If they are all like Candace it’s a good company . Candace has always gone above and beyond to help me with my properties and she really cares.
"
- Elizabeth Clingan
"
Candace is a fantastic property manager and has been wonderful to work with. Quick, very friendly, and effective! We would recommend her to anyone!
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- Lydia
"
I have worked with Candace Lake on buying and selling 4 homes now. She is a great Realtor, focused on providing excellent service and results
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- C. Thomas Mitchell
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Candace manages my rental property and I am so happy to not be doing that anymore! I also am confident in her skills to manage my tenants and all issues that arise since she has so much experience in property management!
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- Julie Lawrence
Copyright © MFRMLS.com All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated Last updated on September 14, 2026 1:35 AM UTC The listing information on this page last changed on Last updated on September 14, 2026 1:35 AM UTCd. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of MFR MLS.
All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
Updated on September 14, 2026 1:35 AM UTC
